With 108 stores across the UK and Republic of Ireland.
More importantly, for you the online shopper, Debenhams now has a full ecommerce website so that you can buy from
their extensive range of designer products from the comfort of your own home or the convenience of your workplace.
Debenhams are committed to offering our customers greater value, a wider choice and excellent service on the World
Wide Web.Debenhams are a class apart. With their unique combination of own-bought brands, exclusive designer ranges and leading international brands, approximately half their merchandise is available only at Debenhams. This unique mix of premium brands at affordable prices enables Debenhams to satisfy existing customers and attract new customers via the internet.
Designers at Debenhams
The Company's innovation has proved successful by introducing branding into its mens and ladies wear lines.
The 'Designers at Debenhams' ranges offer aspirational merchandise in womenswear, menswear, childrenswear,
accessories, lingerie and homeware at affordable prices. These ranges now offer even better value for money, and
have increased their high profile on the internet.
The Designers at Debenhams
Debenhams currently has over 19 Designers designing over 41 different ranges. Designer collections include
J by Jasper Conran, Butterfly by Matthew Williamson, Star by Julien Macdonald, Rocha.John Rocha and
St George by Duffer. The strategy is to make these existing brands bigger, whilst continuing to introduce
new designer brands in line with our customers needs.
- Antoni + Alison in the Department Store
- BDL by Ben de Lisi
- Butterfly by Matthew Williamson
- EB by Erickson Beamon
- EG by Elspeth Gibson
- Floozie by FrostFrench
- GS by Gharani Strok
- J by Jasper Conran
- John by John Richmond
- McCloud by Kevin cCloud
- Midnight by Myla
- Pearce II Fionda
- Pip Hackett
- Reger by Janet Reger
- Rocha.John Rocha
- St George by Duffer
- Star by Julien Macdonald
- Tomfoolery by Theo Fennell
- Van Peterson 925
Debenhams own brands
Debenhams own brands currently account for approximately 50 per cent of their annual turnover. These
ranges offer our online customers a unique mix of merchandise appealing to all ages and tastes including
Red Herring, which offers casual directional clothing for men, women and children, Pineapple, which is a
fun range of exclusive sports /loungewear for women and girls. Maine New England offers a unique range
of performance enhanced clothing for all the family including golf and skiwear. Homeware offers essential,
professional cookware by Le Vrai Gourmet as well as an extensive range of towels and bed linen.
International brands
In total, Debenhams sells over 500 international brands and they are the UK's number one retailer of
many international brands, including Clarins and Yves Saint Laurent; Denby, Meyer, Portmeirion and Le
Creuset ; Ben Sherman; Playtex and Lepel.
